E-Communications & Community

Technology vendor trends:

• Big fish swallow up little fish—But only if little fish are tasty
  
• Location, location, location—The Cloud is the upscale place to live
  
• Keeping up with the Jones's—I want what my competitors have

Continue reading "Symantec dynasty grows with MessageLabs acquisition" »

The NYC chapter of the Social Media Club will be holding its September meeting Wednesday, September 23. Preregistration required for entry to the building. Photo ID may be required to enter the building.

Continue reading "Social Media Club NYC: Bloggers vs. Journalists" »

I seek instant gratification from 2.0 applications that measure high on my “wow-ness” barometer. Therefore, I was on cloud nine (pun intended) at the 2008 Web 2.0 NYC Expo.

In the The Real, Long-lasting (and Negative) Impact of Web 2.0 on Technology Adoption session, Fraser Kelton of Adaptive Blue said

The biggest chasm is no longer between early adopters and mainstream users. It is about finding and retaining the early adopters.

Continue reading "Web 2.0 Expo: Instant gratification meets reality" »

Sneaky Sam the Seagull is an innovator in building word of mouth marketing. In 2007, he was caught on tape shoplifting Doritos chips from RS McColl Newsagents shop.

Word of Sneaky Sam's shoplifting quickly spread among local residents and RS McCall's customer base increased. In fact, amused customers started paying for the Doritos that Sam shoplifted.

In November 2007, Rapleaf (an online reputation service) published the results of their survey, which concludes that women belong to social networks more so than do men.

Continue reading "Survey says: Women are more social than men" »